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Time to get serious

Following on from our recent success on the HSBC Legends of Lions Series, Grip were appointed to relaunch the Lions year phase of Official British & Irish Travel Company, Lions Rugby Travel’s 2013 campaign to signify that it was finally time to get excited as the countdown to 2013 and the tour had finally come around.

Under the strict British & Irish Lions creative guidelines we came up with the countdown concept ‘It’s 2013/TIME’ which, in digital animated format started as ‘It’s TIME’ before the spools rotated to spell ‘TIME’.

The campaign was used in both print and digital format and was well received by both client and consumers with sales increasing and spiking upon commencement.

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