BLOG

 
Ready for RWC

Getting Rugby Ready

With Rugby World Cup 2015 just around the corner England Rugby Travel, the Official Travel Agent for the tournament, needed a campaign to engage with new and existing customers in the lead up to the event both to prompt further package sales and to build the feel good factor.

Our brief was to come up with a campaign that could be used through their digital channels and on social media which was to be based on getting supporters ‘Fan Fit’. We came up with the tongue in check approach with a series of exercises that were designed to resonate with supporters and to simulate practices that they might well come up against during the tournament like jumping up out of their seats to cheer, carrying drinks back from the bar and taking selfies with rugby legends <a href=”http://mycustomessaywriters.org/”>essay writer</a>.

The results of the campaign showed and increase in interaction through their social media channels and no drop off in sales despite tickets going on general sale.

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Sorry, the comment form is closed at this time.