The Tour that roared!

After 18 months of build up the British & Irish Lions Tour to New Zealand finally got under way. We had already produced all of the pre-tour campaigns, UK event branding and supporter packs, now it was time to get stuck in to the ‘on tour’ assets. Working with five printers and two production companies we produced event branding and AV for 7 big events across the country including three Lions Dens and a glitzy Gala Dinner. Thousands of metres of wall wraps, drops and screening later and the results exceeded expectations and helped to create ‘the best tour yet’.