About

WRU Six Nations Retail Campaign

Hot on the heels of a successful festive period, our attention turned to the Six Nations and together with the WRU we planned our line of attack with a number of triggers that would set off more lines. Again, this was all integrated throughout the WRU channels and as the campaign picked up pace we were able to stay one step ahead.

As Wales clinched the Triple Crown, merchandise was instantly on sale and we were already working on the Grand Slam. As the final weekend approached we had Championship-Winning or Grand Slam-Winning options ready to go and come the final whistle the button was pressed and the tills were ringing.

The WRU smashed their previous records pulling in £250,000 in retail sales during the period.