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Not luck for the Irish

The Irish didn’t want to leave it to luck in the autumn, with a lot of work being done on hosting the Women’s World Cup this summer, it was important for the IRFU to have a visible presence during the Women’s Autumn Internationals. We created a campaign to sit alongside the men’s tournament to generate interest and galvanise support while showing that women’s rugby in Ireland was a serious affair.

Spread across the IRFU digital channels in both animated and static format whilst being back up by big screen adverts at the Aviva Stadium and in print via the programme and local press the campaign was well received and positioned the November Series as serious entity.

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