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Roar in the New Year

A British & Irish Lions Tour is a 36-month cycle and as you enter the all-important tour year it’s key, particularly for pushing supporter tours, to make a song and dance about it. Sixty percent of tours are already sold by this time but the final forty percent are harder to shift so generating momentum is vitally important. For 2017 we initiated a countdown design to stimulate interest which was used in both animated and static form across the digital landscape (advertising, social media, EDM) as well as being backed up in print.

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